University - Final Major Project

Modern Logo Modern Logomark Modern Mock 1 Modern Mock 2 Vintage Logo Vintage Logomark Vintage Mock

This project seeks to find hypocrisy and irony within brands and companies. I decided to focus on three specifically, McDonalds, the US Department of Defense, and Purdue Pharma. The project would take these brands and place them in (seemingly) ludicrous, satirical positions. Yet, the question poses: is this merely a piece of satire, or the next step of capitalism?